Branding

Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. Brand awareness is a key consideration in consumer Learn more

Analytics

Measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring w Learn more

SEM

(SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) pr Learn more

SMM

is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns... wikipedia Learn more