Branding
Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. Brand awareness is a key consideration in consumer behavior, advertising management, and brand management. The consumer's ability to recognize or recall a brand is central to purchasing decision-making. Purchasing cannot proceed unless a consumer is first aware of a product category and a brand within that category. Awareness does not necessarily mean that the consumer must be able to recall a specific brand name, but they must be able to recall enough distinguishing features for purchasing to proceed. Creating Brand Awareness is the main step in advertising a new product or bringing back the older brand in light. Wikipedia Learn more
Analytics
Measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It can be used to estimate how traffic to a website changes after launching a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends, which is useful for market research. Wikipedia Learn more
SEM
(SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings. Wikipedia Learn more
SMM
Amro El-Wakil - Social Media Marketing, is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still domi Learn more
SEO
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as 'natural' or 'organic' results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines. Learn more
CPA
Cross-platforms application, is a web based application software that is rendered in local environment so it run locally on the devices operating systems. This kind of app runs mostly on mobile devices, ex. Android & IOS or computer devices, ex. windows & apple plus web. Learn more
Crypto
Cryptography, or cryptology (from Ancient Greek: κρυπτός, romanized: kryptós 'hidden, secret'; and γράφειν graphein, 'to write', or -λογία -logia, 'study', respectively), is the practice and study of techniques for secure communication in the presence of adversarial behavior. More generally, cryptography is about constructing and analyzing protocols that prevent third parties or the public from reading private messages; various aspects in information security such as data confidentiality, data integrity, authentication, and non-repudiation are central to modern cryptography. Modern cryptography exists at the intersection of the disciplines of mathematics, computer science, electrical engineering, communication science, and physics. Applications of cryptography include electronic commerce, chip-based payment cards, digital currencies, computer passwords, and military communications. Wikipedia Learn more
API
It's the process of connecting to two or more servers with API or Socket to exchange data and perform actions. Learn more
Web
A web application (or web app) is application software that runs on a web server, unlike computer-based software programs that are run locally on the operating system (OS) of the device. Web applications are accessed by the user through a web browser with an active network connection. These applications are programmed using a client–server modeled structure—the user ('client') is provided services through an off-site server that is hosted by a third-party. Examples of commonly-used web applications include: web-mail, online retail sales, online banking, and online auctions. wikipedia Learn more