Intro
Search engine marketing is the fastest way to buy your way onto page one — but only if the campaign structure, targeting, and landing page all work together. A well-targeted ad sending traffic to a slow or poorly converting page is money spent proving a point nobody needed proven.
How I approach SEM engagements:
Campaign structure
built around intent — separating high-intent, ready-to-buy searches from early-research queries, so budget isn't spread evenly across traffic that converts at very different rates.
Landing page alignment
since I build the pages myself, ad copy and landing page message always match, and I can adjust page speed or layout directly when it's the conversion bottleneck.
Ongoing bid and budget optimization
based on cost per acquisition targets agreed upfront, not just more clicks.
This is usually the right move for a business that needs revenue now, running alongside a longer-term SEO strategy that builds compounding, non-paid traffic over time. for that side of the equation.