Amro El-Wakil
Marketer & Web Developer
Brand Awareness
is the extent to which customers are able to recall or recognize a brand under different conditions. Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. Brand awareness is a key consideration in consumer behavior, advertising management, and brand management. The consumer's ability to recognize or recall a brand is central to purchasing decision-making. Purchasing cannot proceed unless a consumer is first aware of a product category and a brand within that category. Awareness does not necessarily mean that the consumer must be able to recall a specific brand name, but they must be able to recall enough distinguishing features for purchasing to proceed. Creating Brand Awareness is the main step in advertising a new product or bringing back the older brand in light. Wikipedia
Techniques Available
Identity development
How can I help you,
  • Identity Development
  • Channels creation
  • Strategic Planning
  • Targeting